Paul Wiseman brings his rich experience and discerning eye to the overall aesthetic direction of The Wiseman Group. He is intimately involved in each design project and has brought together an impressive staff of designers. Attracted to The Wiseman Group by its reputation and the quality of the firm's work, the staff boasts a wide range of talent and expertise. The firm benefits from this deep field of in-house talent, and staff members benefit from working in a highly creative, personally satisfying environment.

The group-practice model provides maximum flexibility and allows the firm to customize a team that best fits the needs of each client. If a project is large in scope, the team may consist of a Senior Designer, Project Manager, Associate Designers, and, if need be, an Architectural Designer. This team guides the client through the creative process and manages the practical aspects of the job. The Wiseman Group is also available for smaller jobs, such as a condominium or pied-à-terre. In this instance, one member of the staff may work intimately with a client to realize design goals on a more modest scale.

At the onset of every project, Paul explores the client's philosophy and lifestyle. This allows a full understanding of aesthetic objectives and establishes the project's timeline and budget. As the project unfolds, staff are assigned, and the dialogue expands to include the contractors, subcontractors, vendors, and artisan craftspeople who bring the job to life.

The strength of the firm's reputation derives, in part, from a business model that employs a dedicated force of highly trained managers and accounting staff. They review each detail of the project to ensure cost-effective purchasing and timely deliveries. As Paul explains, "Since day one, I have believed that a strong business sensibility, combined with exceptional creative talent, would differentiate us from others in the design industry."